Mobile technology is being embraced by the world at such a rapid rate that for the first time ever it is the number one choice of how we access the internet and interact with each other.
This week, several reports were released that demonstrate the exponential growth of mobile technology and how we, as a society have embraced it.
I have only been writing my blog for several months and yet, I am always in awe of how quickly mobile technologies are growing, the types of people using them and the innovative ways companies and cities are embracing them.
So let’s begin.
1. The latest report from Flurry has provided figures that demonstrate that users are spending more time accessing information from native apps (apps that are built specifically for a smartphone/tablet operating system such as Apple, Google, Blackberry or Microsoft) than they are in accessing information from the internet via their web browser.
Only 12 months ago, the average time per day in accessing information via a smartphone was 64 minutes via the web and 43 minutes via an app.
Today, the average time per day in accessing information via a smartphone is 74 minutes via the web and 81 minutes via an app.
Not only do people now use mobile apps more than web browsing, the amount of time they are engaged via apps has almost doubled in 12 months.
2. Comscore a global source of digital market intelligence released a report this week which shows the age groups of consumers using smartphones in the United States. Nearly half (48.7) of smartphone users are between 25 and 44 years of age.
3. New YorkCity is going digital in 2011. The city is embracing mobile technology by delivering wireless internet across 3 parks, with another 17 to go on-line this year. They are also delivering wireless connectivity in subways, starting with 6 stations.
The city is also opening API’s (Application Programming Interface) to allow developers to access city information and build mobile apps to provide information to both locals and visitors on all things happening in the city. This includes integrating facebook, twitter, foursquare and tumblr, social media platforms for the city to communicate as a single entity.
Mobility is growing from strength to strength. Because it is so compelling in its simplicity to engage and interact with people, society is embracing the technology with open arms and is hungry for more.
More than ever, consumers are using mobile technologies to compare products when shopping, guide them to specific shops or show them what specials are available around them.
Building and deploying an app is only the beginning, to keep your customers coming back, you have to keep the app fresh by adding new features and functionality so that people want to keep coming back and using it.
Mobility is no longer the way of the future; it is the way of now. The sales of smartphones, tablets and mobile apps are growing every quarter and don’t show any signs of slowing down. The target demographic of users is those with readily disposable incomes, not just teenagers.
My question is: Are you prepared to take advantage of this compelling medium to connect with your customers?
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