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Sunday, 1 May 2011

Big rewards for little investment

Technology over the last 5 years has grown exponentially, with the winners being consumers and small businesses. Before this, access to great designs for your website or logo, mobile apps development, IT services, software systems etc were expensive and time consuming. Only large companies or enterprise organisations had the budgets for these solutions.

This week’s blog was inspired by a report I read stating that Australia was the quickest place in the developed world to start a business. Australia was ranked No 1 for the ease as to which someone can start a business.

Australia, however, ranked poorly on IT capabilities, we ranked 17th in relation to network readiness and 22nd for availability to latest technologies.

There are a myriad of services and solutions available in today’s market that allow a business to grow and compete without huge capital investments in IT. These can range from Software as a Service (SaaS) such as Microsoft Exchange On-Line, SharePoint On-line (for document storage and collaboration), conference and video meeting capabilities, development on mobile apps, IT infrastructure in the cloud and the like.

In my past Blog’s, I have listed companies that can help you build mobile apps, manage your mobile devices or extend your websites to any mobile handset.

This week, I will share with you some interesting companies that put you in the driver’s seat to grow your business brand and exposure without the need for expensive IT resources.

99Designs is a Melbourne based company that spun out of SitePoint who have just been injected with $35million in venture capital for their unique offering. If you want a new logo, brand image, web design, blog design etc, you can choose what service you want and what your budget is. You will then start seeing designs form different developers (who are competing against each other for your business) and you choose the one that you like the best. All this within 1-2 weeks. This allows you to concentrate on building your business strategy whilst the designers bid for your business.

Bizness Apps provide the ability to build a mobile app for your business for iPhone, Android or iPad through a  drag a drop configuration tool. The site is pretty impressive in its capabilities to build and deploy a basic app and start delivering information about your business to users in the palm of their hands 24/7.

AppWizard provide a similar solution to Bizness Apps, however only for the iPhone.

These are just some companies that can assist your business with the appearance of being an international player with only a small investment of time and money. They won’t deliver the enterprise grade mobile applications that the big players do, however they will allow you to test the waters” to determine if a mobile app will deliver the exposure or additional revenue to help your business grow and compete.

The information provided above is in no  way an endorsement for these products or services, they are simply a reminder that with the right research, you can find cost effective ways to deliver solutions that align with your business direction quickly and cheaply.”

For any small business starting up or looking to grow, capital investment can stop you from delivering to your strategy. With the right tools and partners however, you won’t need much capital to improve your business systems or build mobile apps.

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